Contributors to the magazine included such writers as Isaac Asimov, James Baldwin, Howard Blum, Victor Bockris, T.C. Karpel, James Dale Davidson, and Ernest Volkman exposed numerous scandals and corruption at the highest levels of the United States Government. Guccione offered editorial content that was more sensational than that of Playboy, and the magazine’s writing was far more investigative than Hefner’s upscale emphasis, with stories about government cover-ups and scandals. Penthouse magazine began publication in 1965, in the UK and in North America in 1969, an attempt to compete with Hugh Hefner‘s Playboy. An April 2002 New York Times article reported Guccione as saying that Penthouse grossed $3.5 billion to $4 billion over the 30-year life of the company, with net income of almost half a billion dollars. In 1982 he was listed in the Forbes 400 ranking of wealthiest people. Īt the height of his success, Guccione, who died in 2010, was considered one of the richest men in the United States. The magazine’s centerfold models are known as Penthouse Pets and customarily wear a distinctive necklace inspired by this logo. The Penthouse logo is a stylized key which incorporates both the Mars and Venus symbols in its design. (the owners of XVideos) in June 2018 after winning a bankruptcy auction bid. The complete assets of Penthouse Global Media were bought out by WGCZ Ltd. Penthouse has been owned by Penthouse Global Media Inc. Beginning in September 1969, it was sold in the United States as well. It combines urban lifestyle articles and softcore pornographic pictorials that, in the 1990s, evolved into hardcore.Īlthough Guccione was American, the magazine was founded in 1965 in the United Kingdom. Penthouse is a men’s magazine founded by Bob Guccione.
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