To top it off, the star of Keyper Company’s second campaign, the viral Hamster Maze vs Human Traps, earned Align Technology and Keyper Company first prize in the Influencer Content Marketing category of PR Daily’s Content Marketing Awards, further proving the unparalleled value of Collins and Devan’s approach. Recently completing their third campaign with Align Technology, each campaign has included videos featuring colorful and eye-catching visuals geared toward a younger, tech-savvy audience, quirky animations and prominent yet organic Align Technology’s Invisalign brand branding, all leading fans to want to learn more about the brand themselves. “We believe in what Align Technology is doing, and so we dug deep to come up with a multi-tiered campaign with content that is entertainment first and foremost, promotion second.” “When Align Technology approached us about the Invisalign brand campaign, we knew we had to make it larger than life so that our audience would not only want to watch the content, but truly understand the value of the product,” said Collins Key, founder and CEO of Keyper Company. ![]() ![]() For example, a single YouTube video created for the campaign already has over 50 million views with an equally as impressive engagement number, and it just keeps growing. ![]() Unlike traditional influencer campaigns, which are a dime a dozen, rarely innovative and almost always result in the same factory-produced content, Collins and Devan Key turned dental health into a fun topic by organically integrating the Invisalign brand directly into their content, where their videos are viewed primarily as entertainment rather than blatant advertisements. However, with Collins and Devan, the opposite is true as each subsequent campaign has earned exponentially greater results for the Invisalign brand (their third campaign, of which the goals were 20% higher than the first campaign, exceeded the brand’s two main goals by 692% and 208%.). Historically, when brands work with digital creators multiple times, their ROI tends to decrease with each new campaign. ![]() LOS ANGELES, Ap/PRNewswire/ - Collins and Devan Key, two of the most popular digital entertainers in the world and founders of the award-winning media company Keyper Company, are redefining the concept of ‘edutainment’ through their partnership with Align Technology’s Invisalign brand, which includes viral videos promoting proper dental health.Īs part of Align Technology’s overall influencer marketing plan, they enlisted Collins and Devan Key for three consecutive campaigns to help spread awareness of the often overlooked world of dental health. Collins and Devan Key are redefining "edutainment" with Align Technology's Invisalign brand.Īcross three unforgettable campaigns, the two companies have perfected the ‘secret sauce’ for how to authentically, ethically and organically blur the lines between entertainment and advertisement to promote the benefits of dental health
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